FMCG

Bud e-Socialising

Exploring the future of party-at-home experiences

Project Swadesh

Crafting India-inspired sparkling beverage flavours for new market opportunities

Innovation in Home Care for the BoP

How cultural contexts and user research shape cleaning product innovation for underserved markets

Reimagining Domino's

Innovating India's fast-food experience to meet evolving customer expectations and food retail trends