We explore the rich rhythms of how people live, eat, create, and connect, using culture as a lens for meaningful design. By blending local traditions, aesthetics, and narratives, we craft solutions that honor India’s cultural diversity while resonating with communities around the world.
Celebrating Culture
Case Studies
Aspire India
Unpacking the entrepreneurial spirit of rising households
Remote Society of the Future
Mapping India’s next frontier in work, entertainment, and the metaverse
Pikchr
Empowering hyperlocal storytelling to foster trust and community engagement in rural electrification
Perspectives
Project Swadesh
Crafting India-inspired sparkling beverage flavours for new market opportunities
Visual Cultures: India
Exploring imagery to represent India’s diverse cultures for a global music platform
Bud e-Socialising
Exploring the future of party-at-home experiences