Unilever has identified breakthrough innovation opportunities in product mixes, packaging and business models as the way to drive the next growth driver for the company, by converting non-users of branded home care products to active users of the same.
Quicksand was commissioned by Unilever to develop opportunities for household care products targeted at the base of the pyramid, in India, China and Nigeria. Our efforts to address the unmet and unsolved home care needs of these low-incomes consumer segments were focused around Field Research, Ideation and Concept Generation and Co- creation of a Product Development Roadmap.
